Google Caffeine Update Promises More Efficient Search Results
By Kalyan Kumar

Google has always dominated the search engines. There’s no doubt about it. Every time web users want to look for some information on the internet, most likely they will immediately use the Google search engine. Or when you ask somebody about something you’re not knowledgeable of, the most common reply would be “Just Google it and you’ll find it.”

The Google people have been putting their best foot forward in making this search engine the most preferred by web users. But that’s not all there is to it. Unaware to many of you, these same guys have been developing a more advanced version in the recent months. This has been the most talked about topic in the internet these days especially among software developers.

With their dedication to make searching for information on the internet as quick and easy as possible, the Google team never ceases to come up with better and more advanced service. The latest web infrastructure this innovative team has developed in relation to information search on the internet is called “Caffeine.” This particular advanced update has made certain modifications to the search engine and aims to provide better search results and at a faster speed at that.

Caffeine is now in the testing stage to determine whether more changes will be needed in terms of codes. In other words, it’s only the basic infrastructure that’s available for people to test and no other mobile or international versions at the moment. Power searchers and web developers are the main target of this early preview in an effort to get their feedback.

So far, this Google Caffeine update has been receiving mostly positive feedback with many people seeing only minimal changes in the search results aspect during their test. They look forward to using this regularly in the near future. Owing to the trusted and respected name that Google has established for a long time now, most web users don’t see any serious issues with this search engine infrastructure going forward.

Thanks to Google associate Matt Cutts, web users are well informed about this Caffeine update. Cutts who joined the Google team in January 2000 as a software engineer for the Search Quality group, has been providing details of the infrastructure and the changes that are to happen through his blog http://www.mattcutts.com/blog/caffeine-update/

Cutts emphasized that as they maintain Google’s top position as a search engine, they still continue to do what they’ve done in the past which is to always aim for search quality. Acknowledging the high regard of people for Google, he pointed out that they are serious in working for search quality and will always keep improving for the long term.

For people curious about this Google Caffeine update, you can test it yourself using the url http://www2.sandbox.google.com and find out the differences between using it and the original Google search engine. Keep track of indexing speed and accuracy in the search results. And if you want to have a say on this future infrastructure, click on the link at the bottom of the page that says “Dissatisfied? Help us improve” and type in your comment which should include the caffeine word for reference.

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Top 5 Reasons Why Do You Need SEO Products to Promote Your Online Business
By Pinky Mcbanon

Do you really need SEO products to promote your online business? If you are an Internet marketer or a website owner the answer is an assertive YES. This is because SEO plays a pivotal role in searching for a particular product or service. In fact SEO is responsible in determining how relevant your site is in search engines. You can prove this by searching for a specific keyword or keyword phrase in the search engine. As the results revealed, you can notice that the ones that are on the first page has the most relevant source of information. SEO products are also used to increase your site’s web traffic. In other words, SEO products are very important to maintain your site’s page ranking as well as its marketing strength.

Here are 5 of the best reasons why you should use SEO products in promoting your online business:

1. User Satisfaction – Once you have valuable information, you can attract more customers to visit your site. SEO products also allow individuals to easily locate your website or even blog by using the relevant keywords and keyword phrases.

2. Site Function Improvement – If you do not know this, it also categorizes specific products according to its kind – whether they are cosmetics sites, game sites, marketing sites etc. Using SEO products to promote your online business can really benefit your site to increase its popularity and sales if any.

3. Marketing Effectiveness – Using SEO strategies can improve your marketing efforts and eliminate wasted time. This is done by monitoring your site’s search engine page ranking based on the keywords being used. Once you have higher page ranking, you will be able to attract visitors easier and increase your site’s marketing ability.

4. Relevance Of Your business – Using good quality content plus these strategies can appeal your business to potential prospects and help you identify your niche markets for your business. In other words, SEO products can promote your business more accurately.

5. To Keep Track Of Your Traffic – Aside from marketing and accuracy of your online business, these products also help you to keep track of your web traffic. These days we have what is known as Web analytics which helps you track your site’s search engine ranking and marketing potential. Without this tool, you will find hard it difficult to gauge your website’s true potential.

It is important to increase your site’s search engine page rankings and marketing potential. Therefore, it is always advisable to use SEO products. On the other hand, content is also important in ensuring your customers’ satisfaction. Having mentioned that, the best quality content would literally be useless if there is no traffic to cater to.

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From Daniela

Being as old as the Internet, it is amazing to see just how much it has evolved. In high school yahoo was the main search engine with ‘Yahooligans’ being a favourite with the kids. Not long after, Google became the next best thing. Studying education and design, I have observed that my students all use Google over any search engine available.

From a designers perspective Google’s aesthetics are pleasing and not overpowering. A search engine shouldn’t be over whelmed with too much design, as it has one important and basic job, and that is to search. That is when SEO comes in.

To me, SEO is about helping clients reach a possible result of being located on the first page of a results list in a search engine, which are linked, to popular keywords associated with the clients business. If that makes any sense. So some key factors to be alert about would include:

• Keywords: The logic towards SEO is providing the client with certain keywords which could help improve the clients chances of seeing their site ranking very well. In a way, finding the correct keywords is like detective work. Researching the company and other companies of similar titles could help. Also keeping a good rapport with the client could also help. The client is the one who understands their company the most, so asking them what keywords they believe links them to their company is beneficial.

• Links on the site: Part of researching and detective work is by scanning the client’s sites for any possible links that could boost the chances of higher ranking. Links to sites such as government websites or social networking sites such as Facebook can help increases these chances.

These are just two of many ways I believe can and does increase the chances of a site being ranked well, increasing the traffic to the website and the views which is one of the main priorities to do with SEO.

Competitiveness vs Search Volume

When we think of ranking keywords, I believe there is a misconception with the SEO team to get the clients most competitive keywords ranking and not necessarily the keywords which drive the most traffic to the website.

Search volume is extremely important!
The more people that search for a term the more value a domain name has that matches exactly to the searched term.
It is a proven SEO fact that having a domain name that matches an exact matched search term greatly helps in SERP’s (Search Engine Result Pages).

Search Volume should definitely place a more important role in determining search engine rankings than what it has in the past.  Google Insights in a great way to obtain important statistical data on the amount of people searching for a particular keyword and/or phrase and compare with other keywords you may wish to enter.  Google Insights will also show other related keywords to the ones you search for and give possible alternatives to other keywords you may wish to use in your or your clients campaign.

Long Tail vs Short Tail Keywords

Keywords can be split into two categories, long tail and short tail keywords. The term ‘long tail’ was coined by Chris Anderson and is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords. A long tail keyword is something like ‘sydney office removals company’ while a short wail keyword is something like ‘office removals’.

Even though there may be more searches Australia wide for “office removals” than “Sydney office removals company”, “Sydney office removals company” will bring in more qualified traffic and more serious potential customers and in turn increase revenue for clients business.

Keep these factors in mind when venturing off into keyword research and remember to think Search Volume over Competitiveness.