5 Ways you can rank highly for your industry:

1) Become an authoritative resource. Ask yourself a question? Am I seriously the best resource on the internet?

2) Build attractive content. Find a need, find a demand and fulfill it. Write exciting, unique and passionate content. Believe in what you and people will follow you.

3) Comment on blogs/forums. Give back to the community

4) Use social media streams to create awareness.

5) Communicate with an already established websites/businesses. Find out how you can help them and in return them helping you.

Quality Content -> Quality Links -> Quality Rankings -> Quality Sales

As new information on the web has dramatically increased over the last 5 years so has the need to archive all of it. The shift in search engine rankings will always happen as Google archives new information daily. The main reason is other websites become more relevant and that in turn increases the competitiveness. The ‘Caffeine’ project was developed to make this process happen quicker and more efficient. It’s to give their users the best information as soon as it is uploaded to the internet.

The basic elements of SEO will always reign supreme. Fresh content added to a website should now be more heavily focused than ever before; otherwise you will be left behind a whole lot faster than you were in the past. Blogs is the fastest way to add new/fresh content to your website and to have that content indexed/archived by the search engines.

Remember people, content is king and be confident that the overall picture is relevancy and quality of search results. White hat SEO is never outdated. Content, links etc. Keep on being the best resource for your industry and you will always remain on top no matter how drastic the algorithm changes.

Unless you were CNN which Google adopted the “no matter how long” mentality to crawl all pages regardless of the time needed, made no following pointless to do internally for CNN. It spent the time anyway.

Because Google spends certain amount of time on most websites, no follows was very handy as you made sure search engines only crawled the keyword rich pages as the #1 priority.

Now Google started to ignore no follows altogether as smart seo’s started to page sculpt which is a direct manipulation of how search engines crawl and spend time on your website. It’s starting to become one of those extinct once upon a time search engine techniques like keyword stuffing meta keywords.

SEO Tip #1

When utilizing an aggressive linking campaign, don’t start linking into multiple domain networks which are all hosted on the same server or buying a series of links hosted within a single IP addresses. What your website needs are natural links that will be gained over a period of time. One of the best ways to achieve this is to comment on do-follow blogs (not spamming, but commenting on a few per day) where your website link is naturally growing.

SEO Tip #2

The pagerank quality of those sites you want to link to you must appear natural to the search engines. Be careful to not only link to sites with a high page rank of 8 or 9. You should also seek links from a good range of sites with both high and low page rank values. This is especially the case for new sites and submitting articles to the various article directories will achieve this.

SEO Tip #3

Try looking at your link campaign from a purely scientific view. Basically, you need to find out what the visitors to your site are searching for and then find out which phrases convert to sales and then target your link text towards these visitors. Once you have determined your highest value phrases, you then apply those phrases in the anchor text you request from your link partners. Using this method allows you to request links based on the highest Return Of Investment (ROI), as well as appearing natural to the search engine spiders.

hiddencontentstringishere.Hidden content in seo is detrimental to search engine rankings. It can also affect link building seo. Link building strategies are very hard to implement but at the end of the day, quality content demands quality links. People do link to quality websites. This is how Twitter.com has become the biggest online social communication medium on the internet. People link to trustworthy resources and its another way to give citations. Should these citations be given the same weight as a normal link, Yes and No. Yes because it means your website is awesome, No because whats stopping bots from spamming there websites with multiple twitter accounts. Websites have more metrics for search engines such as Google to measure and to determine search engine rankings.

Article Source: http://seoarticles4u.com/3_Aggressive_SEO_Linking_Strategies_To_Get_Your_Site_Noticed_a5537.html

Notice what I did with keywords. I carefully chose keywords for the title and the url (note that I used “change” in the url and “changing” in the title). The categories on my post (“How to” and “Linux”) give me a subtle way to mention Linux again, and include a couple extra ways that someone might do a search–lots of user type “how to (do what they want to do).” I thought about the words that a user would type in when looking for an answer to their question, and tried to include those words in the article. I also tried to think of a few word variations and included them where they made sense (file vs. files, bash and bashrc, Firefox and Mozilla, etc.). I’m targetting a long-tail concept where someone will be typing several words, so I’m probably in a space where on-page keywords are enough to rank pretty well. I don’t need anchor-text for “linux default printer” or similar phrases; in the on-page space, I’d recommend thinking more about words and variants (the “long-tail”) and thinking less about keyword density or repeating phrases.
The meta-issues I’d mention would be:
1) The utility of an article is paramount. If you write 2000 words about mortgage loans and never discuss the industry landscape or impart some useful, concrete knowledge to your reader, that should set off a warning flag in your head. So use this advice only for good (high-quality articles), not for evil.

2) Be sure to study your niche. I just spent 10-15 minutes to tackle the “default printer in Linux/Firefox/Mozilla” space. Is that niche worth writing an article about? Well, it was for me, because I was looking for this information myself. In general, any time you look for an answer or some information and can’t find it, that should strike you as an opportunity.
But the larger point is that if you put in time and research to produce or to synthesize original content, think hard about what niches to target. My advice is not to start with an article about porn/pills/casinos/mortgages–it’s better to start with a smaller niche. If you become known as an expert on (say) configuring Linux or hacking gadgets, you could build that out with things like forums to create even more useful content. Look for a progression of niches so that you start out small or very specific, but you can build your way up to a big, important area over time.

Article by http://www.mattcutts.com/blog/type/googleseo/

SEO Tip #1 – Get Quality Backlinks

Getting quality backlinks or inbound links to your website is one of the key ingredients to search engine optimization. The more backlinks you have to your site from other reputable sites, the more Google will favor your website. Try to get as many links to as many pages to your site as possible. When other websites are linking to your site, it tells the search engines that your website is valuable. The higher the page rank from these other websites, the better.

SEO Tip #2 – Social Bookmarking

Social bookmarking has become a great way to gain exposure in the online world. Make it simple for readers to bookmark your pages by creating important links that major search engines value. In addition, you can submit your website to these social bookmarking sites to get some added exposure. Places such as digg.com or stumbleupon.com are a great start.

SEO Tip #3 – Article Directory Submissions

Submitting articles to article directories is one of the best ways to market your website, and gain valuable backlinks. Writing articles for these directories is useful in two ways. First of all, most of these directories allow you to include a link to your website in an author’s resource box at the end of your article. This will allow the reader to link to your site from high ranking article directories like EzineArticles.com.

Secondly, webmasters from other sites may publish your article on these sites, along with the link to your website. Not only will you get links from the original article directory, but you will get links from these other sites as well.

SEO Tip #4 – Website Directory Submissions

This is another way of gaining exposure, and getting linked from many sources, which is exactly what search engines are looking for. There are literally hundreds of website directories out there for you to post your website on. Many of them are free, while others charge a small fee. Try to stick to the directories with higher Google page ranks.

SEO Tip #5 – Create a Sitemap

Sitemaps are a great way of letting the search engines know about all the pages on your site. You simply create a sitemap (through various sitemap generators available online), upload it to your public HTML folder through your web host, then submit your sitemap to the search engines, such as Google. This will make it easier to let Google know that your site is out there, waiting to be crawled by its ‘spiders’.

Search engine optimization can take many forms. These are just some of the many ways in which to get your site ranked high, and gain valuable traffic. Be creative, put in the work, and eventually you should see your site crawl up the charts.

Lisa has been writing articles for many years. Come visit her latest website that reviews the best outdoor electric grills, the best stainless steel grills, and other info related to these and other types of grills.

Article Source: http://EzineArticles.com/?expert=Lisa_Simonelli_Rennie

The question must be asked at least once, does size really matter?

If I insert a H1 that is size 7px at the top of a page, will Google and other major search engines index this H1 as normal or will it devalue the H1 or even possibly penalise a websites rankings. When you think it about from a logical perspective, a H1 should be like a newspaper heading, whereby the title is the largest text on the page. You never see a newspaper heading that is smaller than the body content.  If Google has not caught up to this greyhat technique, they shall will eventually.

If we really need to decrease a h1 in size, why should Google and other major search engines index you highly in the SERPs, you obviously cannot display a bigger size heading that is relevant to the content and in which you want the readers to read. Imagine the sunday telegraph without its huge frontpage heading. The whole point is to catch the viewer from the first word and thus helping them to make a decision into buying the paper. I guess I will leave the end conclusion to your own opinions until part 2 of the article is brought out with the results.

Stay tuned for Part 2 when the results will be determined.

Yelp has raised a little over $30 million over several funding rounds. Revenues are heading toward $50 million according to several sources. If the price suggested by TechCrunch is correct, it would be about 10X estimated revenues.

There has been an imbalance between Yelp’s success as a consumer brand and destination and its ability to “monetize” among small business advertisers. However that $50 million in revenues, if correct, would be very respectable.

Buying Yelp would be a different sort of acquisition for Google — a major one — because it’s not really a technology platform so much as a local brand, community and sales channel. If Google does buy Yelp, what exactly does it get?

It gets a local-social network with roughly 26 million users across the US, Canada and the UK. Yelp reportedly has 8.5 million reviews. This is a huge amount of content that Google can’t generate itself and which it is already leaning on pretty heavily on its Place Pages as part of its increasing focus on local. But Google is also doing things on Place Pages that potentially threaten sites like Yelp longer term (e.g., sentiment analysis).

The Yelp brand is stronger than Google in the local market in many respects (see my post: Berkeley Salon: ‘80% of New Biz from Yelp’). And this would be the closest Google has gotten to buying a “sales force” with a meaningful “on the ground” presence in the form of local editorial people in market and telephone salespeople.

If this does happen many “Yelpers” (as they call themselves) will be unhappy, as many YouTube users were when Google acquired that site. It would also be a major (read: MAJOR) threat to many of Google’s local reseller publisher partners and others in the local space. The ad options for Google here are many, including:

* Distributing geotargeted display and text ads on Yelp

* Using Yelp as an “onramp” for Local Listing Ads, which will reappear next year

In some ways this would be as dramatic or more dramatic than the recent AdMob acquisition announcement. Google is increasingly serious about the local market — from both a content and advertiser/small business perspective (extending into mobile). Yelp helps fill in several gaps for Google on both sides.

If this does happen it will reverberate through the entire “local ecosystem” for many months to come. No, it would be an earthquake.

Article By http://searchengineland.com/google-to-buy-yelp-for-500-million-32174

Imagine that!

Yes, imagine an Internet world where no search engines exist, and anyone trying to make a living online selling a product or service has to be found.

Where would you start? Where would you list your site(s)? How would you get your site found by your potential customers?

This is the mentality you should always take when promoting your website. Sure, it’d be great to have top rankings in the search engines, and get all of that free targeted traffic coming to your site. But just as easily as you achieve that ranking, you could lose it overnight – with a simple filter change in the algorithm.

I’m sure you’ve heard of the “Florida” update that caused many site owners panic attacks as their previously highly ranked sites fell off the face of the Internet. They lost sales, traffic and dreams of Internet riches.

Why?

As I heard someone famous once say: “Don’t place all your eggs in one basket” – yet too many website owners do. They are obsessed with a top ranking in Google instead of building a brand name people will recognize and trust. Top rankings in the search engines should be part of your Internet marketing strategy, but dedicate only a portion of your efforts to that. You should equally spend your time pursuing partnerships with other non-competitive sectors of the Internet.

I’m sure you’ve seen a web-ring. To refresh, they are a group of related sites that link to each other. Internet marketing is the same concept, but on a much grander showcase. You can advertise your site in the costly Pay-Per-Click Arena, and if you have the budget to do so, by all means, that is the quickest way to get found. But keeping in mind that search engines don’t exist, what would you do to get the word out?

1. Press Releases - While they should be reserved for newsworthy purposes (new product/service, acquisition, attending Trade Show or Convention, etc.), they are a great way to get people to visit your site when they are looking for information relating to your product or service. It’s also a great way to build your brand name and to become known as an authority of information in your field.

2. Directory Listings - Quite simply, this is the easiest way to get your site indexed by search engines. There are many free directories that you can get your site listed in, and there are many fee-based directories that are worth the price of adding your site. The added value is that since your site is listed categorically, it helps to re-enforce what your site offers, since it will be found with similar sites.

3. Articles - Expose your expertise! While article writing is not easy, it is an extremely valuable asset to your site. By writing, you are creating unique content found nowhere else and we all know how much search engines love that! It also gives you another way of explaining a product or service without coming off as a sales pitch. Another added benefit of writing articles is that it’s a great way to naturally grow the size of your site in an organic way, and will in turn, make your site become a “hub” of relevant information in regards to your industry.

4. Newlsetters - This should be your site’s bread and butter. The people who have signed up for your newsletter already feel that your site was worth their time to give you their email address, so these people have already place some trust and value into what you have to say. The newsletter is where you can promote new products and services to interested users without risking any intrusiveness factors. This is the best place to make a sales pitch to your perspective readers!

5. Blogs/RSS Feeds - While to some people this is already old-hat, there are many users out there (think AOL users) who have no idea about how to customize the content they want to read. There are many areas to get your blog listed, and it gives an inside point-of-view into the inner workings of your company or personality, thus giving yet another way for a user to identify with you or your site.

I think it’s safe to say that the search engines will always be around, but to focus entirely on them and ignoring the other resources could be a costly business mistake.

Just remember to keep your eye on the prize of online success, and customers coming from various outlets, not just the search engines.

Article By http://seoarticles.seoforgoogle.com/sales-without-search-engines.cfm