Google Caffeine Update

From my point of view, caffeine has a lot to do with indexing new content and displaying it quicker. Read http://searchengineland.com/googles-new-indexing-infrastructure-caffeine-now-live-43891 for more information.

As new information on the web has dramatically increased over the last 5 years so has the need to archive all of it. The shift in search engine rankings will always happen as Google archives new information daily. The main reason is other websites become more relevant and that in turn increases the competitiveness. The ‘Caffeine’ project was developed to make this process happen quicker and more efficient. It’s to give their users the best information as soon as it is uploaded to the internet.

The basic elements of SEO will always reign supreme. Fresh content added to a website should now be more heavily focused than ever before; otherwise you will be left behind a whole lot faster than you were in the past. Blogs is the fastest way to add new/fresh content to your website and to have that content indexed/archived by the search engines.

Remember people, content is king and be confident that the overall picture is relevancy and quality of search results. White hat SEO is never outdated. Content, links etc. Keep on being the best resource for your industry and you will always remain on top no matter how drastic the algorithm changes.