WordPress Blog – SEO Strategies
- Install Plugins For WordPress
You can get a lot of free plugins online and they will help a lot in optimising your blog. - Optimise permalinks
The default permalink is not SEO-friendly and should be changed via a mod rewrite. The idea rewritten URL is /%postname%/.html which will make something like this www.yourdomain.com.au/this-is-your-post.html . You can change your permalink by going to Settings >> Permalinks and choose custom structure and input /%postname%/.html . - Optimise page titles
Page titles are the most important in your single page and should be placed between h1 tags. Titles should be short but keyword-rich and define briefly what this is about, followed by H2s & H3s. - Remove hyperlink of the Title of your single posts
Single posts should no longer be link as it’s not needed since it will link on the same page. You can easily edit this format by a simple change in the single.php file. - Validate your code
There are a lot of tools online that you can use to validate your code. By validating your code, it will help search engines to crawl your site easier. This requires knowledge in web design to fix these codes so if you can’t do it, you can hire a web developer to do it for you. - Add Meta Description
Always add a meta description to your blog pages because it will help the search engines to identify what kind of blog you have. Search engines such as Google will only use your meta description if it matches the query being searched by the user, otherwise it grab another snippet of text located on your web page. This is why you must strategically write your meta description around the keywords that will deliver the most qualified traffic.
- Deep contextual linking
Deep contextual linking is where a blog post that is located deep in the URL is linking to another blog post which is deep in the URL and is being linked to enhance a users understanding of the content given. Choose the anchor text within the links wisely as this text is the most relevant to search engines and will help you to rank for the terms being targeted to that page.
Categories: On Page Andrewism